Due to small screen sizes and additional feature capability the browsers on mobile phones do not present traditional websites in a usable format. Originally launched as the Wireless Application Protocol (WAP), today Mobile Web has evolved into a set of development standards that allow the delivery of traditional websites to mobile phones. Having an intuitive well designed mobile website ensures your customer adoption and loyalty as consumers rely more heavily on handheld devices. According to M:Metrics; a leading mobile intelligence firm, in the United States, mobile browsing has increased 89% year over year, and page views have increased 127 percent.